Corporate social responsibility Essay Example | Topics and Well Written Essays - 250 words

Corporate social responsibility - Essay Example As per discussion on the telephone, I am writing this letter to you to point out the positive aspects of implementing corporate social responsibility (CSR) at your organization and its impact on marketing for your organization. CSR refers to the "commitment to improving community well-being through discretionary business practices and contributions of corporate resources." CSR is no longer a trend or an obligation which companies set aside to show civil societies of their participation in the community. In fact today, CSR has a greater impact on corporate image, credibility, and involvement in the society which it serves. The basic premise is that corporations should give back to the community which makes the corporation what it is through acceptance, purchase of its products and appreciation.On the other hand, CSR from a corporate perspective can be seen as social marketing and corporate relations with its community. The focus of the practice, in fact, today is on developing strateg ies which reflect the corporate responsibility towards its community. It is the company's philanthropy through its business activities as well as public relations which are considered as CSR. This usually results in a positive image, public approval, indirect branding, and credibility for the organization. The result is increased profits, sustained profitability, and relations with the community. These aspects lead me to suggest that your organization shall benefit from implementing CSR in your business strategy.