The relationship between internal and external customer service Essay - 1

The relationship between internal and external client service - Essay ExampleTherefore, the lore of the important relationship between internal and external customer service is increasing. More and more firms and international companies have publicly asserted that their business achievement is a result of their strong relationships with their employees. Thus, it is already widely accepted that internal customer service quality leads to both internal and internal customer pleasure (Minjoon & Shaohan 2010). On the other hand, claims of the companies that their success is a result of internal relationships with employees often are not taken seriously by different stakeholders (Herington, Johnson, and Scott, 2006).The aim of this question is to provide a more detailed analysis of customer service excellence and to evaluate critically the role played by internal customer service in the delivery of external customer service excellence.Customer service increasingly becomes a priority it em in agenda of some organizations. It is widely recognized that customer service is a great opportunity for gaining competitive advantage for any type of business. Customer service enables the organization to promote customers especially in todays highly competitive and globalized market (Cook, 2008). Customer service quality is a widely known driver of a companys profit. The more satisfied the customers are, the more benefits the company gains. In addition to improved profitability, customer-centred organizations enjoy the following benefits differentiation from competitors increased customer rejoicing and retention improved image in the customers eyes minimized price sensitivity enhanced reputation improved staff esprit de corps reduced costs increased productivity good internal customer/supplier relationships encourage participation among employees continuous improvements to the companys operations (Cook, 2008).That is why many organizations have recognized this opportunity a nd focused their