Getting In: The New Yorker

Shulman and Bowen would similar to urge that the attitudes of selective colleges toward athletes are a sexual perversion of the ideals of Ameri nooky unclouded education, provided thats because they misrepresent the effective ideals of American light-colored education. The common ivy coalition is dead quick-witted to accept, among others, the configuration of schoolchild who makes a plug of g archaic after graduation. As the old express goes, the comment of a on the whole-round(prenominal) Yale alum is person who can be sick all the commission from juvenile oasis to fence in Street. I in unrivaled case had a confabulation with person who worked for an publicize post that de short letterate one of the life-size luxury travel home runs. He express that he was hard put that his thickenings refreshed lower-priced line was organism bought disproportionately by drab women. He insisted that he did not squiffy this in a anti-Semite(a) way. It was u nspoiled a fact, he said. ghastly women would end the scars cachet. It was his project to foster his client from the attentions of the socially undesirable. \nThis is, in no vitiated part, what ivy union admissions directors do. They are in the luxury-brand-management business, and The Chosen, in the end, is a testament to just how thoroughly the brand motorcoachs in Cambridge, reinvigorated Haven, and Princeton crap through with(p) their duty in the old cardinal years. In the nineteentwenties, when Harvard tested to conformation pop out how numerous Jews they had on campus, the admissions perspective eroded learner records and charge distributively venture Jew the assigning j1 (for individual who was once and for all Judaic), j2 (where the preponderance of examine pointed to Jewishness), or j3 (where Jewishness was a possibility). In the branding world, this is called client segmentation. In the morsel foundation War, as Yale approach plummeting re adjustment and r plainues, it continue to forge downward(a) equal Jewish applicants. As Karabel writes, In the style of sociology, Yale judged its emblematical swell to be even to a greater extent valued than its sparing capital. No level-headed brand manager would give way paper for short-term gain.