Identify a real-life public relations campaign that attempted to put a positive spin on an otherwise negative situation.

The ?Quit Now? is a open relations travail which uses the stories of people who either contain smoking or had a bad experience with smoking. This campaign is run to make a national effort to tending people who deprivation to retire from smoking. It is run by The National Cancer Institute (NCI) and the Centers for ailment Control and Prevention (CDC). Both agencies want to put a positive spin on quitting smoking by implementing the negatively charged message that people continue to die from, ?tobacco-related disease,? (hypertext expatriation protocol://www.nih.gov/news/pr/sep2006/nci-29.htm) and they feel they can help one can forestall this. The for the first time occasion that I noticed while masking this campaign was how the habitual Relations Program was put into effect. The first step of this course of instruction is reading gathering. Quit Now had taken submissions from cig artte tobacco users by asking them why they wanted to quit, how they did quit, and wha t has happened to their health from smoking. This brass instrument then chose how they were to be planning on using this information , which is the second phase of the in the public eye(predicate) Relations Program. afterwards they go over the submissions they plan to use these stories to inter decease on that top dog message across the country. Quit Now will communicate the successful quitter?s stories and the not so successful stag party?s stories for television and radio spots to the country.

This campaign has in like manner implemented the fourth step of the Public Relations define by giving people nettle to reports that are found on survey! s which confirm evaluated the life order of smokers versus people who have since quit smoking. The next thing I noticed some the Quit Now campaign was how they are using public relations online. Quit Now utilizes websites much(prenominal) as http://smokefree.gov, http://www.cancer.gov/cancertopics/tobacco and http://www.cdc.gov/tobacco/. These websites are utilize in an effort to help people quit by, ?... If you want to take off a full essay, order it on our website: OrderCustomPaper.com

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